BLOG
THE SECRETS IN THE NAME
July 9th 2008
I am amazed at how many marketers just see the 'media' part of Social Media and forget the 'social' bit. Luckily Jupiter research thinks the same.
MEASUREMENT CAMP #2
May 14th 2008
Trying to formulate some best practice and benchmarks for measuring Social Media campaigns.
KEEP IT SIMPLE BUT KEEP IT SAFE
May 12th 2008
As Social Media CRM gets ever nearer, there are some simple strategies you can use to protect access to your social media profiles and ensure you maintain the conversation you are creating with your customers.
MARKETING 2.0 PARIS - PART 1.0
May 7th 2008
Marketing 2.0 Paris - how was it for you?
For me.and brands it was exciting and inspiring and challenging... and it's the future.
TWITTERING FOR FREEDOM
April 29th 2008
Web 2.0 rescues man from jail
LUFTHANSA
March 4th 2008, by Jamie Riddell
A quickie,
Last night some footage was posted online which also made the UK terrestrial news. The footage was of a 'difficult' landing of a Lufthansa flight in the crosswind.
This video has been widely shared online, with the Youtube video receiving half a million views in just 2 days! [we've included in here in case you didn't see it]
Looking at the level of blog 'chatter' this video got over the past 24 hours has also seen an incredible spike in references to Lufthansa.
What is interesting about this incident is how quickly it can circulate to a huge global audience. But if you look again at the Blogpulse spike, you will see the speed at which this story will disappear.
The moral of this story [apart from, don't land in a gale] is that brand references online can come and go very quickly, it takes only the best teams to harness these blips.