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THE SECRETS IN THE NAME
July 9th 2008
I am amazed at how many marketers just see the 'media' part of Social Media and forget the 'social' bit. Luckily Jupiter research thinks the same.
MEASUREMENT CAMP #2
May 14th 2008
Trying to formulate some best practice and benchmarks for measuring Social Media campaigns.
KEEP IT SIMPLE BUT KEEP IT SAFE
May 12th 2008
As Social Media CRM gets ever nearer, there are some simple strategies you can use to protect access to your social media profiles and ensure you maintain the conversation you are creating with your customers.
MARKETING 2.0 PARIS - PART 1.0
May 7th 2008
Marketing 2.0 Paris - how was it for you?
For me.and brands it was exciting and inspiring and challenging... and it's the future.
TWITTERING FOR FREEDOM
April 29th 2008
Web 2.0 rescues man from jail
MEASUREMENT CAMP #2
May 14th 2008, by Simon Quance
I witnessed a good constructive session this morning upstairs at the Coach and Horses in sunny Soho with a gathering of New Media forward thinkers and digital "do gooders" (since when was "doing good" a bad thing?) ...trying to get a persepctive on benchmarking the measurement of Social Media campaigns.
Will McInnes from Nixon McInnes was our erudite host and after introductions the attendees peeled off into informal groups exploring themes around campaign best practice, available tools for measurement, what exactly to measure and whether a "one size fits all channels" single measurement for all social media was both possible or practical.
The upshot - more useful and compelling contributions to the Measurement Camp wikidot page. A step forwards.
For anyone with a stake in understanding the development and outcomes of this process (techie, agency, provider, brand) I strongly advocate an affiliation to the process via this page, or better still a more formal engagement by attending and contributing at the next session in mid-June.
Check the page for more details.
Praise due to the collaborators and organisers for their input - how many other businesses would openly share knowledge in such a meaningful and
substantial way for the collective greater good?
Media is dead? Long live New Media...