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THE SECRETS IN THE NAME
July 9th 2008
I am amazed at how many marketers just see the 'media' part of Social Media and forget the 'social' bit. Luckily Jupiter research thinks the same.
MEASUREMENT CAMP #2
May 14th 2008
Trying to formulate some best practice and benchmarks for measuring Social Media campaigns.
KEEP IT SIMPLE BUT KEEP IT SAFE
May 12th 2008
As Social Media CRM gets ever nearer, there are some simple strategies you can use to protect access to your social media profiles and ensure you maintain the conversation you are creating with your customers.
MARKETING 2.0 PARIS - PART 1.0
May 7th 2008
Marketing 2.0 Paris - how was it for you?
For me.and brands it was exciting and inspiring and challenging... and it's the future.
TWITTERING FOR FREEDOM
April 29th 2008
Web 2.0 rescues man from jail
THE SECRETS IN THE NAME
July 9th 2008, by Alex Woodward
Saw this article outlining new research by Jupiter that supports what we've been saying for ages. http://www.brandrepublic.com/Digital/News/821494/Brands-wasting-capabilities-social-networks/?DCMP=EMC-Digital%20BulletinIf you miss the 'social' side of social media you miss the point and won't maximise your 'media' spend.
To get full effectiveness with any social media it needs to start with an engagement strategy that understands and utilises the core function of the particular site / group / activity. This may not deliver huge numbers quickly, but it can deliver your ideal target market and builds over time, if managed ongoing.
However, to reach larger numbers - as many marketers want to - the social side should be supported with some media spend (e.g on Bebo or Facebook) - but it should be seen as support and not the only activity - or you'll just be doing some display advertising - and we all know the direction display respons rates have been going!