OUR SERVICE
To engage with consumers you must first understand them. So our service always begins with listening. This may be all you want, which is fine. But if you need to engage your audience we can help you do that too.
LISTENING
This is the research phase. Firstly we identify the relevant online communities for your brand.
ENGAGING
The Engagement Phase involves delivering the communications strategy using 3 distinct methods.
REVIEWING & REFINING
This is where we analyse the campaign to verify if the stated objectives have been met, and refine the messages to optimize campaign effectiveness.
INTEGRATING
This is the point in the process where we ensure the campaign is fully integrated between online and offline.
LISTENING
This is the research phase. Firstly we identify the relevant Online communities for your brand, including:
- commercial websites
- blogs
- fan sites
- forums
- social networks
Then we listen to what is being said in terms of the ‘Buzz’ about your:
- industry or sector
- competitors
- product or service
We use this ‘Background Noize’ to provide clients with brand intelligence, identify brand advocates and define campaign planning.